Summary
888.com the London-listed gaming group launched 888sport.com originally in partnership with Blue Square, the Rank-owned bookie.
Over the last few years, 888Sport has developed its own personality and the sportbook is now a far more European-facing bookmaker than Blue Square with versions of the site available in English, Spanish, German, Swedish and Danish.
If you don't have a betting account at 888Sport, we recommend you get one now and take advantage of this offer!
When you sign-up at 888Sport you'll get £50 free bet. Sign up here!
New Customer Offer
Sign up with 888sport, make your first deposit and you can qualify for a £50 free bet basket.
Open an account with 888sport and place a bet of at least £10. 888sport will then credit your 888sport account with a £10 free bet token.
Afterwards, every 4 bets of at least £10 each will earn you a 'bet bonus' free bet token of £10 up to a total of £50.
Only bets of at least £10 each will count towards your next free bet (bets of a lower value do not affect your entitlement to the offer).
Wagering requirement
All qualifying bets must be a minimum of £10 and must be placed at odds of evens (2.0) or greater (for each-way bets total stake must be at least £20). Multiple bets count as one bet and all legs must be placed at odds of evens (2.0) or greater.
Background
The 888 Group, most famous for its award-winning casino product (888.com), joined forces with Bluesq Rank's telephone and internet betting business to produce 888sport.com. This is essentially a white label version of Bluesq but with a pan-European element to it. In addition to English, the site is available in Spanish, German, Swedish and Danish.
This venture is mutually beneficial to the two companies involved. It enables 888 Holdings to add sportsbook to other offerings such as casino, poker, bingo and backgammon in order to have a more complete package. It also makes sense that a company such as 888 who have invested tens of millions in sports sponsorship to use their brand in such a manner.
For Bluesq, it provides the opportunity to launch into international markets for the first time, piggy-backing a brand of massive international strength in the process.
Play at 888sport now
Odds and Markets
As mentioned, 888sport will soon stop using Blue Square’s markets and odds as they assemble a trading team that is going to hopefully take the sportsbook to the next level. At present, the prices are identical to Blue Square’s which means that the odds are competitive across the board, although we will soon see how they differ. Our guess is that 888sport will operate pretty tight margins for the major sports and potentially supply an even bigger range of In-Play betting opportunities.
Their European-facing websites demonstrate that 888 and Blue Square understand what customers from their target markets want. Each geo-targeted site has good local content and the sports have been carefully hand-picked to provide a real national flavour. Once again, the odds will need to become more competitive, especially in Scandinavia where customers are more price-orientated and less brand-influenced.
Website
The website uses a nice black and orange colour scheme, with the various sports listed in the left-hand margin and the latest ‘special promotions’ being advertised through rotating flash graphics on the right-hand side. The big upcoming events are also listed on the homepage, although the markets could be condensed in a better fashion and the various match lists look a little confusing with some of the information repeated.
Customer Service
You can contact 888sport by email or by telephone, with member support representatives available between 10am and 10pm. As they continue to grow, we expect 888sport to gradually offer 24/7 support to customers, although they do have an extensive list of FAQ’s available.
Customer Service Email
support @888sport.com
Customer Service Telephone Number
0800 096 4780
Sign up with 888sport, make your first deposit and you can qualify for a £50 free bet basket.
Open an account with 888sport and place a bet of at least £10. 888sport will then credit your 888sport account with a £10 free bet token.
Afterwards, every 4 bets of at least £10 each will earn you a 'bet bonus' free bet token of £10 up to a total of £50.
Only bets of at least £10 each will count towards your next free bet (bets of a lower value do not affect your entitlement to the offer).
Promotions
88th minute Special – Score a late winner!
A late goal can be a great end to the match but not when it’s scored against you and your bet loses. How about up to €/£/$50FREE from 888sport if a goal from the 88th minute on stops you winning!
Protect yourself from a last minute comeback by playing the old ‘one-two’:
- Place a single bet of at least €/£/$5 in the To Win (90 Minutes), Last Goal Scorer or Correct Score markets in the games featured
- If a goal is scored by either team from the 88th minute until the end of normal time which results in a losing bet – you just won a FREE BET up to €/£/$50!
Win up to £888 if you place the 888th BET OF THE DAY!
Keep betting at 888sport and you could be £888 richer – every day. If your bet is the 888th bet of the day placed at 888sport then they will match your bet stake with a free bet, up to £888! It’s that easy.
From football, basketball, tennis and handball to horseracing, cricket, golf and F1, and a whole lot more, there’s something for every sports fan - including some exciting accumulator bets as well as 1000s of live events.
Live Streaming Details
888sport streams live horse racing from all Racing UK tracks. Place a minimum £1 bet on the race you want to watch.